India’s mutual fund industry is witnessing a surge in direct plans driven by young, digital-first investors and fintech platforms. Direct equity AUM rose to 30% by March 2025, reflecting a shift towards low-cost, self-directed investing. While regular plans show stronger long-term discipline, AMCs are adapting with digital and advisory models, positioning the sector for robust growth.
Originally published by The Economic Times https://economictimes.indiatimes.com/markets