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Luke Littler applies to trademark his face to combat AI fakes

BBC Technology News

Luke Littler applies to trademark his face to combat AI fakes

Aris March 20, 2026

The darts star’s image has been used legally on darts merchandise, snacks and fashion brands.

Originally published by BBC Technology News https://www.bbc.co.uk/news/technology

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Luke Littler applies to trademark his face to combat AI fakes

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