Gold demand dipped during the initial festive period. India Bullion & Jewellers Association reported a 28% drop. High gold prices dampened consumer enthusiasm. Many buyers opted for lighter, lower-karat jewelry. Some jewelers saw increased sales value despite volume decreases. Investment demand for gold coins remained steady. Jewelers are adjusting manufacturing strategies to meet changing preferences.
Originally published by The Economic Times https://economictimes.indiatimes.com/markets