SEBI and NSDL are using auto-rickshaws across India for a public outreach campaign. This initiative aims to boost investor awareness and combat digital payment fraud. The campaign encourages investors to perform a ‘SEBI Check’ before making payments in the securities market. Over 1,000 auto-rickshaws are branded with QR codes linking to verification portals and educational resources.
Originally published by The Economic Times https://economictimes.indiatimes.com/markets