Senco Gold remains on track to open 20 new stores in FY26, having already launched nine, with franchise expansion underway across lifestyle brands. Despite Q2’s seasonal softness, early monsoon, stable macros, and upcoming festivals are expected to support demand. The company is pushing diamond and lightweight jewellery, while noting rising interest in 14K–18K pieces amid a broader shift toward 9K.
Originally published by The Economic Times https://economictimes.indiatimes.com/markets