Titan’s entry into lab-grown diamonds marks a strategic shift as changing consumer preferences reshape the jewellery market. Market expert Sandip Sabharwal says acceptance of lab-grown diamonds is inevitable, driven by younger buyers and global trends. While high-margin natural diamonds may see cannibalisation, higher volumes and affordability could redefine growth metrics for Titan and the industry.
Originally published by The Economic Times https://economictimes.indiatimes.com/markets