TVS Motor Company enters the premium adventure motorcycle segment with the launch of the Apache RTX at Rs 1.99 lakh. Built on the new Next-Gen RT-XD4 engine platform, the 299cc bike blends track performance with touring comfort. The move complements TVS’s lifestyle-oriented strategy. In Q1 FY26, the company reported 32% YoY profit growth to Rs 610 crore.
Originally published by The Economic Times https://economictimes.indiatimes.com/markets