Gold demand remains strong ahead of Akshaya Tritiya, with retail investors viewing bullion as a key wealth creation tool. Despite high prices, the festival drives demand, supported by gold’s safe-haven appeal amidst global uncertainties. Younger buyers are increasingly opting for lightweight jewellery and digital gold, while investment products like coins and bars are also gaining traction.
Originally published by The Economic Times https://economictimes.indiatimes.com/markets